Customers 101

CRM Platform

Overview

Striano launched Customers101, an all-in-one CRM platform designed specifically for small businesses and entrepreneurs overwhelmed by juggling multiple tools for customer management. By centralizing lead tracking, website analytics, scheduling, and email automation into one platform, Customers101 aims to reduce costs, save time, and increase lead conversion making CRM simpler, smarter, and more accessible.

Challenge

Fragmented Tech Stack: Small businesses relied on 3–5 separate tools, costing $300–$700/month and consuming 20+ hours of manual work.
Data Inconsistency: Manual data transfers between tools led to errors and delayed responses.
Scalability & Usability: The platform needed to handle growth while remaining intuitive for non-technical users.
Technical Integration: Merging diverse CRM functionalities (leads, calendars, emails, website tracking) into a seamless user experience.

Results

Customers101 proves that simplifying CRM can directly improve business outcomes—boosting productivity, reducing overhead, and helping small business owners focus on growth.